We construct web copy to meet your specific requirements. Just send us a few notes about your business or organisation and we’ll work them up into keyword-rich web content. A few phone calls and edits later and your website or blog will contain several hundred lines of polished copy that connects visitors to your business message and tells the world what you’re all about, using language perfectly suited to your target audience. Every company has its ideal audience and needs to address them using precisely the right ‘voice’ – the style of expression best suited to their needs and attitudes. A middle-aged man running a successful engineering company will respond to a different voice than a working mother in her twenties. (click here to learn more)
The content of a memorable wedding speech is of vital importance, which is why we research the occasion and the guests in some detail when creating your marriage address. If you require any advice or assistance in the actual delivery of the speech, we can also assist with that. For example, a pause at just the right time will make a joke work or create just the right effect. Sometimes there is a right time to speed up or slow down in order to gain maximum impact. (click here to learn more)
We work sensitively with clients to give succinct and vibrant celebrations of the lives of family members, friends and colleagues. All our eulogies are polished to the highest standards, with a variety of different ‘styles’ available. This choice allows mourners to celebrate the deceased in the manner most appropriate to their beliefs, achievements and personality. There are so many pressing considerations following a bereavement that articulating your thoughts and memories can be very difficult. We are experts at choosing the key points from a life to create the perfect remembrance. (click here to learn more)
SEO writing is a complex skill to master. You want to attract maximum traffic to your website without saturating your pages with clunky and obstrusive keywords. Titles, Headlines, Subtitles, Meta titles, links and textual content all have to contain the revelant keywords without detracting from the user experience. Fortunately, we are experts at harmonizing the best keywords with compelling and readable content. Our SEO web copy contains 5-7% keywords yet never resorts to heavy-handed ‘Keyword Stuffing’. (click here to learn more)
A well-written blog continually updated with the latest news is a great way to maintain relations with customers and clients. It gives you a strong, consistent presence on the Internet, keeps hit-rates high and can be easily replicated on social media. The problem is finding someone in your organisation with the time and inclination (or writing ability) to actually maintain it. Fortunately, the experienced writers at CWS can craft a punchy, readable blog post from the sparsest material. A memo or text from your Sales or Production manager will be swiftly transformed into a three-hundred word post bursting with wit, style and vital information.
Check out our own Secret Vault Blog here.
Press releases need to be punchy and dynamic, conveying their essential message in clear and concise language. We can help you identify the right media to approach and target your submissions to the right people. We have been involved in writing press releases since the 1980s with specialities including industrial flooring products to all types of markets, the furniture industry and the promotion of theatrical presentations to local newspapers. (click here to learn more)
We have considerable experience of writing copy for trade brochures and data sheets, particularly in the industrial sector. Although this sector necessarily deals in facts, engaging sales copy uses vibrant language to project a positive image of products or services. For any kind of sales literature to be effective, it must be built on firm psychological foundations. In its own way, it has to perform just like a television advert. It should actively sell your products, not just list them. (click here to learn more)
When you want to give the right impression in a letter or other official communication, nothing looks worse than spelling errors or poor grammar. We will work with you to eradicate all such imperfections and craft a letter with precisely the right tone for your specific requirements. (click here to learn more)
We know how hard it can be to pick up a phone and cold-call a hard-bitten prospect. However, we also know a good sales script can be the difference between a successful long-term business relationship and the phone being slammed down within the first five seconds. With our extensive experience of corporate life we will give you a sales script which disarms the prospect’s hostility and leads not just to sales but to productive associations which last a lifetime. (click here to learn more)
Ordinary people have to communicate with all kinds of official bodies nowadays – local councils, civil and criminal courts, the DWP, even the tax office. The odd uncrossed ‘t’ won’t make much difference but misspelled common words or incoherent sentences certainly will. Like shoes, written communications give a vital first impression – and you don’t need us to tell you how much first impressions count. (click here to learn more)