Business Speeches

You’ve done all the hard work and research but if you want to turn your talk into a hard-hitting presentation which makes a real impact, we can help. The most dynamic and effective business presentations are put together like adverts on television. There is a simple formula behind this approach and the very simplest version is:

  • ATTENTION
  • INTEREST
  • CONTENT
  • CLOSE

Take a moment to read the next paragraph. When you next watch a T.V. advert, you will recognise the formula they use:

ATTENTION – It is imperative that the opening statements GRAB the attention of the audience.
INTEREST – It’s no good having a fantastic opening idea if you can’t hold the interest of the audience. KEEP IT INTERESTING. KEEP IT RELEVENT. KEEP USING “YOU” APPEAL.
CONTENT – Bearing in mind the rule that you must keep it interesting, put across the message that you came to give. Use language that everyone understands.
CLOSE – Close doesn’t just mean the “end”. It means the intended conclusion. In an advert for a food product, the close might be, “AVAILABLE AT TESCO AND MORRISONS AT HALF PRICE. BUY ONE TOMORROW.”

A close is to direct the audience towards a particular course of action. In a business presentation that course of action might be to make use of the professional service of the company being presented. It might be to purchase some capital equipment. Whatever is the case, there is no point in a brilliant presentation if you’re not going to ask for the business at the end.

From a sales point of view, it may be necessary to be prepared for the likely OBJECTIONS and have replies ready for these. PRESENTATIONS/SALES PITCHES actually follow the pattern of events just like when young children ask for sweets, a mobile phone or a trip to McDonalds:

“Mum, I’m 7 now and I want a mobile phone. Alice had one when she was 7 didn’t she?” (BASIC PITCH)
“Doris, you’re very careless with your things. I don’t think you’re ready to have one yet.” (OBJECTION)
“But Mum. If I had my own phone, you could call me and you would always know where I was. And I promise I’ll keep my room extra tidy if you let me have a phone. Please Mum! The pink ones are on offer at Tesco. (3 PRONG PITCH – INTERESTINGLY SHE DOESN’T ANSWER THE OBJECTION)
“Alright. We’ll go and have a look at Tesco this afternoon.”

I use this example because children are very good at closing. Sometimes we think you only get one chance to close the sale/negotiation. Children don’t stop until they get what they want. Of course, they have the advantage. You will look stupid if you throw a tantrum when you don’t succeed!

So this is the most basic “formula” which might be used in some presentations. Some situations require a lot more hard work than this. The way we will tackle your project will depend on the conversation you have with us before any writing takes place. The more information you are able to share with us, the stronger we can make your presentation.

NO MATTER WHAT TYPE OF SPEECH YOU REQUIRE, WE ARE HAPPY TO OFFER YOU GUIDANCE IN HOW TO DELIVER IT. AFTER ALL, THE WORDS WE SPEAK ARE ONLY PART OF THE EQUATION. THE WAY IN WHICH WE PUT THEM ACROSS CAN BE JUST AS IMPORTANT. FOR EXAMPLE, MANY JOKES ONLY MAKE EVERYBODY LAUGH BECAUSE WE MANAGE TO LEAD THE AUDIENCE, GULLIBLY, WITH US RIGHT UP TO THE PUNCH-LINE. AND OFTEN A WELL REHEARSED PAUSE CAN MAKE ALL THE DIFFERENCE.

Don’t delay, if you need our services call us immediately for a quote on 01625 879508.