Sales Literature & Web Copy

Effective sales literature or web copy present your whole operation in an inspirational light. Our distinctive approach encourages the reader to learn exactly who you are and what you do. Nobody wants a technical sales document which looks like a balance sheet or a telephone directory but images alone cannot communicate what is special about your product or service. The right amount of wording is vital  to capture the interest of your customers.

Effective Selling is More than Just Listing Facts

Sales necessarily deals in facts but engaging sales copy projects a positive image for every product or service. For any kind of sales literature to be effective, it should actively sell your products, not just list them. We help bring your product or service to life in the imagination of your potential customer. We give your sales benefits positive and personal appeal, so the reader wants to read on and learn all about what’re offering.

The copy on your website is your Corporate voice

We construct web copy to meet your specific requirements. Just send us a few notes about your business or organisation and we’ll work them up into keyword-rich web content. A few phone calls and edits later and your website or blog will contain several hundred lines of polished copy that tells the world what you’re all about, using language perfectly suited to your target audience. Every company has its ideal audience and needs to address them using precisely the right ‘voice’ – the style of expression best suited to their needs and attitudes. A middle-aged man will respond to a different voice than a working mother in her twenties.

We give personality to your web copy

Far too many content writers assume that the same voice – namely, theirs – is suitable for every target audience. It isn’t. That’s why we tailor the vocabulary and style of all our web content to have the maximum impact on your target audience. Every word is an arrow/dart/missile selected to strike its particular mark and get your message out there.

Many successful companies struggle to express their unique vision via the written word. This is because their goals, values and procedures first need liberating from the ‘hidden organisation’ – the subliminal core of any business that is seldom considered, let alone articulated – before we can describe them. When creating copy for a company website, we first identify your ‘hidden organisation’ via interviews and basic research. Once the ‘hidden organisation’ has been mapped, we use this priceless knowledge to articulate a new and expanded vision of your business on your website and social media.

With so many web sites out there, you have seconds to grab a surfer’s attention

SEO writing is a complex skill to master. You want to attract maximum traffic to your website without saturating your pages with clunky and obtrusive keywords. Titles, Headlines, Subtitles, Meta titles, links and textual content all have to contain the relevant keywords without detracting from the user experience. Fortunately, we are experts at harmonizing the best keywords with compelling and readable content. Our SEO web copy contains 5-7% keywords yet never resorts to heavy-handed ‘Keyword Stuffing’.

Don’t delay, if you need our services call us immediately for a quote on 01625 879508.