Writing Samples

Some samples of our applied writing

(with permission for publication obtained from clients)


1) Linkedin for Business & Marketing: Going out by staying in to create real and meaningful relationships

Peeping nervously around my front door – I catch a glimpse of the postman holding a parcel delivery for me. Adopting social distancing etiquette, I emerge briefly to retrieve the book I’ve ordered, nod and smile appreciation and retreat quickly back into isolation.  I disinfect my delivery package and wash my hands before returning to my laptop to click “join meeting” and resume my virtual exchanges with work colleagues.  Such is business life in lockdown (read full article)


2) Speech Written for a Burns Night Address to the Ladies

Ladies and Gentlemen,

First of all, I’d like to thank all those of you told me how much you were looking forward to this speech… but I can’t because none of you did! I can say how much I’ve been looking forward to enjoying this splendid Highland supper and I’d like to thank, on behalf of everyone else, those individuals who have created the veritable feast we enjoy this evening: the spud boiler, the neap and tattie peelers, the Haggis simmerer, the Whiskey marinater, the pudding makers (or pudding buyers as the case may be), the tea brewer and, last but not least, the coffee percolator. If any others have been left out, you have both my apologies and sincere appreciation (read full speech)


3) Media Article

The UK advertising industry is still trapped in an eighties mentality, assuming that consumers are 23-year old London yuppies eager for novel consumptive experiences. In terms of age (under 40), location (London and South East), attitudes (‘left-wing’ and individualist), education (graduate or post-graduate), British advertising professionals are hopelessly out of touch with the audiences they are trying to reach. So says a major study headed by Adam Tenzer, head of Group Insight at Trinity Mirror Solutions (read full article)


4) A Best Man’s Speech

Hello everyone I’d like to say a few words.

I know I’m reading from a script but that’s kind of appropriate since I first met Andy way back in 1983, in the back room of the Brookdale Theatre in Bramhall where we were both scene painters and set-builders. That was a time when there were great TV series like ‘The Sweeney’ and ‘The Professionals’. Do you remember them, Bodie and Doyle, the intrepid duo with their perms, pouts and double-entrendres? Though it’s very hard to believe, Andy was quite similar to Doyle in several ways (read full speech)


5) Copy describing an electronic product

The Lightronic TL2448 Lighting Console

Performers live in light as fish live in water, as birds live in air. The stage space in which they move is their aquarium, their portion of the heavens. Within translucent walls above the stage floor, the best stage lighting supports their flashing grace and ecstatic flights (read all copy)


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